Synchronize.tv Wants to Kill the TV News Ticker
Erik Schwartz hates tickers. Whether it’s sports scores scrolling through the bottom of the screen on ESPN or news headlines on CNN, he just doesn’t want to see any of it. At least not on TV. “Sending data through video is a really stupid way to send data,” Schwartz told me last week over a coffee in downtown San Francisco.
TV viewers would be much better off if they received that data separately on their second screen, he explained. Bay Area-based Synchronize.tv, a company founded by Schwartz about a year ago, wants to make the second screen smarter, and in turn, declutter the first screen.
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